CX Strategy & Roadmapping

CX Strategy & Roadmapping

From vision to execution — clear pathways to customer and business outcomes.

CX strategy consultingcustomer experience roadmapCX transformation strategy
StrategyVision & Alignment

Discovery workshops capture pain points, aspirations, and success metrics to unite leaders around one CX vision.

  • Executive interviews and board-ready narratives
  • CX maturity assessment and benchmark scoring
  • Investment thesis linked to customer outcomes
OperationsExecution & Enablement

We translate strategy into prioritised programmes with the governance, talent, and technology needed to deliver.

  • Platform alignment across Avaya, Salesforce, Genesys, AWS
  • Operating model design and accountable owners
  • Value stream sequencing to fund quick wins
OutcomesMeasurable Impact

Track leading and lagging indicators so teams can demonstrate value and continuously improve journeys.

  • CX ROI dashboards and transformation OKRs
  • Customer journey analytics with AI-driven insights
  • Quarterly roadmap reviews to keep momentum

Explore each stage to see how we connect vision, operations, and measurable impact.

Why CX Strategy Matters in 2026

Customer experience is no longer a side project — it’s the driver of loyalty, efficiency, and growth.

Without a strategy, organisations risk fragmented initiatives, wasted investment, and underwhelming outcomes.

0%

of customers say experience is as important as product or price. (Salesforce, 2025)

0%

of CEOs cite CX transformation as their top strategic priority. (Deloitte)

0x

likelier revenue growth for companies with a defined CX roadmap. (Forrester)

Executive-Level Benefits of CX Strategy

  • Boardroom alignment: ensure CX directly supports business goals.
  • ROI clarity: build measurable outcomes into every stage of the roadmap.
  • Competitive positioning: differentiate in crowded markets by putting customers first.

Operational Benefits of CX Roadmapping

  • Execution confidence: clear priorities reduce overwhelm and duplication.
  • Resource efficiency: focus teams on initiatives that move the needle.
  • Cross-department collaboration: align operations, IT, and customer-facing teams around one vision.

Our CX Strategy & Roadmapping Approach

01

Discovery Workshops

Gather pain points, aspirations, and success metrics.

02

Maturity Assessment

Benchmark your CX against industry best practices.

03

Journey Mapping

Identify friction and redesign pathways for measurable improvement.

04

Technology Alignment

Ensure systems (e.g., Avaya, Salesforce, Genesys, AWS) enable your roadmap.

05

Strategic Roadmap

A phased plan that translates strategy into actionable steps.

Proven Outcomes From CX Roadmapping

Leaders partner with us to accelerate change and show measurable value.

0%

reduction in duplicated initiatives within 12 months

0%

faster transformation cycles by prioritising quick wins

0pt

lift in customer satisfaction across targeted journeys

  • Reduced operational costs through smarter investments.
  • Improved customer outcomes with frictionless journeys.
  • Faster transformation cycles by prioritising quick wins.
  • Executive buy-in via evidence-based strategies.

Evidence in Action

See how strategy roadmaps create clarity for complex organisations.

Telecommunications

Arvato Singapore

CX roadmap linking vision to cloud execution

Challenge: Vision misaligned with operational execution. Solution: Delivered a CX roadmap that connected strategy, customer expectations, and technology. Impact: Clear, actionable plan implemented across their cloud customer experience solution.

Financial Services

Global Retail Bank

£35m transformation sequenced across 4 waves

Challenge: Legacy platforms and siloed teams slowed progress. Solution: Phased roadmap aligned data, operations, and talent. Impact: 27% faster rollout with measurable CX ROI dashboarding.

Public Sector

National Services Hub

Customer journeys redesigned across 12 channels

Challenge: Citizens faced fragmented services and inconsistent support. Solution: Strategy defined shared service standards and automation priorities. Impact: 22% drop in repeat contacts within six months.

Slide 1 of 3

Check Your CX Maturity

Complete the quick assessment

Take our three-question self-assessment to understand how ready your organisation is for CX transformation.

How aligned is your leadership team on CX priorities?
What best describes your current CX roadmap?
How do you measure CX progress today?

Complete the quick assessment (0/3)

Complete the quick assessment

FAQs About CX Strategy & Roadmapping

What’s included in a CX roadmap?

A clear plan outlining strategic priorities, technology enablers, quick wins, and long-term initiatives.

How long does it take to build a roadmap?

Typically 4–6 weeks, including workshops, assessments, and strategy sign-off.

Do you work with existing CX or transformation teams?

Yes — we collaborate with internal teams and external vendors to align efforts and avoid duplication.

Is this suitable for both large enterprises and mid-sized organisations?

Absolutely. We scale frameworks to fit the size, complexity, and maturity of your organisation.

Ready to align vision and execution?

Book a Workshop — start with a 30-minute Teams session to explore your CX strategy needs.

Book a Strategy Workshop