Case Studies

Real-world examples of how Creative Communications Lab delivers measurable transformation.

UNTUCKit: From SoHo Startup to Global Omnichannel Retailer

How UNTUCKit unified systems, empowered associates, and scaled to 90+ locations with a seamless omnichannel journey.

How DBS Bank aligned strategy, agents, and technology to deliver cohesive multimodal CX across Asia.

How a virtual contact centre empowered volunteers with real-time insight, multimodal support, and automation.

How we reduced wait times, streamlined routing, and delivered real-time observability.

How SignTech streamlined customer journeys with AI, delivering faster outcomes at lower cost.

How a data lake and inline analytics unlocked 25% faster decisions and AI readiness.

How we worked with multiple vendors to deliver CTI desktop, CRM, knowledge base and multichannel capabilities.

How vision, goals, and customer expectations aligned into a clear CX roadmap.